I knew him as the composer of the themes for The Patty Duke Show and The Trials of O’Brien back in the 1960s — and as the creator of the “Come Alive!” Pepsi Generation jingle sung so memorably by Joanie Sommers in that same era. But Sid Ramin, who died July 1 at the age of 100, was much more than that: He won the Oscar, and a Grammy, for adapting Leonard Bernstein’s music for the West Side Story movie (which he and Irwin Kostal had originally orchestrated for the Broadway show in 1957). He was a triple threat composer, arranger and conductor, and one of the nicest men in music. I wrote this obituary for Variety.
Composer-arranger Sid Ramin, dead at 100
Tuesday, July 2nd, 2019 at 5:00 pm